Privacy policy

Privacy Policy

Last updated: 10 January 2026

This Privacy Policy describes how Alignia™ (“the Site”, “we”, “us” or “our”) collects, uses and discloses your personal information when you visit, use our services, make a purchase from alignia.com (“the Site”), or otherwise communicate with us regarding the Site (collectively, the “Services”).

For the purposes of this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, a website visitor, or another individual whose information we have collected under this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, operational requirements, legal obligations, or regulatory reasons.
When we do, we will post the updated Privacy Policy on the Site, update the “Last updated” date, and take any additional steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected personal information about you from various sources over the past 12 months, as outlined below.
The information we collect and use depends on how you interact with us.

In addition to the specific uses described below, we may use your information to communicate with you, provide or improve the Services, comply with legal obligations, enforce our terms, and protect the Services, our rights, and the rights of our users or others.

Personal Information We Collect

The types of personal information we collect depend on how you use our Site and Services.
When we refer to “personal information”, we mean information that identifies, relates to, describes, or can reasonably be associated with you.

Information You Provide Directly

Information you submit directly through our Services may include:

  • Contact details, such as your name, address, phone number, and email address

  • Order information, including billing and shipping address, payment confirmation, email address, and phone number

  • Account information, such as your username, password, security questions, and other details used to secure your account

  • Customer support information, including any information you choose to include in communications with us

Some features of the Services require you to provide certain information. If you choose not to provide it, you may not be able to access those features.

Information We Collect Automatically

We may automatically collect certain information about your interaction with the Services (“Usage Data”).
This may include information about your device, browser, network connection, IP address, and how you access and use the Site.

We collect this information using cookies, pixels, and similar technologies (“Cookies”).

Information We Receive From Third Parties

We may receive personal information about you from third parties, including:

  • Service providers who support our Site and Services, such as Shopify

  • Payment processors who collect payment information to process your transactions and fulfil your orders

  • Advertising and analytics partners who collect information through tracking technologies when you visit our Site, open emails, or interact with our ads

Any information received from third parties is handled in accordance with this Privacy Policy.
See also the section titled “Third-Party Websites and Links”.

How We Use Your Personal Information

Providing Products and Services

We use your personal information to fulfil orders, process payments, manage your account, arrange shipping, handle returns and exchanges, and provide customer support. This processing is necessary to perform our contract with you.

Marketing and Advertising

We may use your information to send marketing communications and display relevant advertisements. This may include email, SMS, or postal communications.
If you are located in the UK or EEA, this processing is based on our legitimate interest in promoting our products, in accordance with applicable data protection laws.

Security and Fraud Prevention

We use personal information to detect, prevent, and investigate fraud, abuse, or illegal activity.
This processing is based on our legitimate interest in protecting our business, customers, and Services.

Communication and Service Improvement

We use personal information to respond to enquiries, provide customer support, and improve the quality and performance of our Services.

Cookies

We use Cookies to operate and improve our Site, remember preferences, analyse usage, and optimise user experience.
You can learn more about the Cookies used by Shopify here: https://www.shopify.com/legal/cookies

Most browsers accept Cookies automatically, but you can choose to remove or reject them through your browser settings. Please note that disabling Cookies may affect the functionality of the Site.

Our Site does not currently respond to “Do Not Track” signals.
More information is available at http://www.allaboutdnt.com/.

How We Share Personal Information

We may share your personal information with third parties in the following circumstances:

  • Service providers who perform services on our behalf, such as payment processing, shipping, IT support, analytics, and customer service

  • Marketing and advertising partners, in accordance with their own privacy policies

  • Affiliates or business partners, where necessary to operate our business

  • Legal authorities, if required by law or to protect our rights

We do not sell or misuse sensitive personal information.

Third-Party Websites and Links

Our Site may contain links to third-party websites or platforms.
We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies before providing any personal information.

Children’s Data

Our Services are not intended for children, and we do not knowingly collect personal information from children under 16.
If you believe a child has provided us with personal information, please contact us so we can delete it.

Data Security and Retention

No security system is completely secure, and we cannot guarantee absolute security.
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights

Depending on your location, you may have the right to:

  • Access your personal information

  • Request correction or deletion

  • Restrict or object to processing

  • Request data portability

  • Withdraw consent where applicable

  • Manage marketing communication preferences

You may exercise these rights by contacting us using the details below.
We may need to verify your identity before responding.

Complaints

If you have concerns about how we handle your personal information, please contact us.
You may also have the right to lodge a complaint with your local data protection authority.

International Users

Your personal information may be transferred, stored, and processed outside your country of residence.
When transferring data outside the UK or EEA, we use appropriate legal safeguards, such as standard contractual clauses.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Email: contact@alignia.com

For the purposes of applicable data protection laws, Alignia™ is the data controller of your personal information unless stated otherwise.